Summary
At the same time that demand for traditional print shop offerings is in decline, Portland-area printers are taking a calculated risk by expanding - both in size and in scope.
An explosion over the last decade of alternative media outlets - not just the Internet and mobile phones but branded stores like Niketowns that serve as 75,000-square-foot advertisements for the products inside - have lessened the market for traditional print- based advertising.See the full content of this document
Extract
Portland Print Shops Begin to Branch Out
Traditional print shops, said Rich Stillman, CEO of Ivey Imaging, either have to adjust or lose market share.
...See the full content of this document
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