Technology Meets Community at New Bank in Portland

Summary

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With its touch-activated plasma wall, video conferencing and new laptop computers, the new Umpqua Bank, in the John Ross condo tower on the South Waterfront, has the feel of a high-tech space station.

Still, Umpqua's "Innovation Station," designed by Portland architectural firms TVA and GBD, has no "2001: A Space Odyssey" sterility. By incorporating elements like a community wall and a large farm-style gathering table, the South Waterfront branch is as inviting as it is technologically advanced, according to Lani Hayward, a marketing director with Umpqua.

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Technology Meets Community at New Bank in Portland

"When you walk in, TVA designed it to be welcoming," Hayward said. "The space is about hanging around and participating....

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